CentreCup the new putting training aid

CentreCup®, the new putting training aid, has been bought by more than 100 teaching professionals in the first month of going on sale.

Orders for the unique training product - which uses a patented frame and brace design to guarantee a perfect pendulum putting stroke - have rocketed since it appeared on the practice ground at The European Open at the end of May.

CentreCup® units have been dispatched throughout the UK, Germany, Ireland and Denmark with additional sales inquiries being fielded from as far afield as South Africa and Australia.

CentreCup® designer, Ian Melville, a PGA Professional, said: “We are delighted with the response to CentreCup® from teaching professionals.

“One PGA professional had booked 20 putting lessons for CentreCup® before it had even been delivered, which demonstrates just how valuable it can be in generating additional income for Pros.

“CentreCup® is the only putting training aid that coaches the body to consistently produce the perfect pendulum action and golfers and coaches are seeing instant results when it is used in lessons.”

The unique frame and brace design of CentreCup® stops golfers from breaking their wrists and rotating or twisting their shoulders during the putting stroke - delivering the putter face perfectly square to the target line.

Rocking the shoulders on the vertical plane, with the putter held in the CentreCup® Anti-Break Putter Brace, coaches the body to consistently repeat a ‘straight back and straight through’ Pure Inline Square (PILS) action, preferred by some of the game’s great short-game coaches, including Dave Pelz.

The putter face stays square to target throughout the stroke, but more importantly, remains square within an ‘effective striking zone’ of around 10 inches either side of the ball, meaning the effect of any inconsistency in ball position in the golfer’s set up is immediately minimised.

Added Ian: “We are receiving inquiries daily from all parts of the world and we’re confident we have a training aid which has global potential.”

An advanced version of the product - CentreCup Pro® - has been specifically developed for more advanced players who prefer a slight shoulder rotation in their putting stroke, delivering the putter on an arcing ‘in-square-in’ path.

The main frame is hinged so it can be inclined from vertical (for as PILS stroke) to a maximum of 20 degrees (for an in-square-in’ stroke), which also makes it suitable for wedge play up to 50 yards from the green.

CentreCup® is available now with an introductory price of £295 + VAT.

Media contacts: John Kelly/Craig Bousfield, PowerMarketing UK Ltd

Tel: 01832 273156 or 01832 274579

Email: john@pmuklimited.com or craig@pmuklimited.com

Ian Melville from CentreCup in Glenmuir clothing

Glenmuir, one of the world’s leading golf clothing brands, has become the official clothing supplier to CentreCup.

Ian Meville is now wearing a specially-embroidered Performance Club shirt, with matching Woburn sweater and StormBloc Pro windshirt as he travels the country demonstrating CentreCup to PGA Professionals.

The official CentreCup demonstration team will also be decked out in Glenmuir at trade shows and events and will be wearing the team kit at the PGA Merchandise Show in Florida in January 2010 as we exhibit for the first time outside of the UK.

Ian Melville says: “Glenmuir is a fantastic brand and we’re proud that they have chosen to endorse us.

“They are the official suppliers to the European Ryder Cup Team and have relationships with all the major associations in golf, like the PGA and Golf Foundation, so to have them on board is great news and we thank the team in Lanark for their support.”

Glenmuir’s marketing manager, Helen Logan, chose stone and white garments to complement and showcase the distinctive orange and black CentreCup logo. All clothing is also embroidered with the famous Glenmuir 1891 logo.

www.centrecup.com