CentreCup the new putting training aid

CentreCup®, the new putting training aid, has been bought by more than 100 teaching professionals in the first month of going on sale.

Orders for the unique training product - which uses a patented frame and brace design to guarantee a perfect pendulum putting stroke - have rocketed since it appeared on the practice ground at The European Open at the end of May.

CentreCup® units have been dispatched throughout the UK, Germany, Ireland and Denmark with additional sales inquiries being fielded from as far afield as South Africa and Australia.

CentreCup® designer, Ian Melville, a PGA Professional, said: “We are delighted with the response to CentreCup® from teaching professionals.

“One PGA professional had booked 20 putting lessons for CentreCup® before it had even been delivered, which demonstrates just how valuable it can be in generating additional income for Pros.

“CentreCup® is the only putting training aid that coaches the body to consistently produce the perfect pendulum action and golfers and coaches are seeing instant results when it is used in lessons.”

The unique frame and brace design of CentreCup® stops golfers from breaking their wrists and rotating or twisting their shoulders during the putting stroke - delivering the putter face perfectly square to the target line.

Rocking the shoulders on the vertical plane, with the putter held in the CentreCup® Anti-Break Putter Brace, coaches the body to consistently repeat a ‘straight back and straight through’ Pure Inline Square (PILS) action, preferred by some of the game’s great short-game coaches, including Dave Pelz.

The putter face stays square to target throughout the stroke, but more importantly, remains square within an ‘effective striking zone’ of around 10 inches either side of the ball, meaning the effect of any inconsistency in ball position in the golfer’s set up is immediately minimised.

Added Ian: “We are receiving inquiries daily from all parts of the world and we’re confident we have a training aid which has global potential.”

An advanced version of the product - CentreCup Pro® - has been specifically developed for more advanced players who prefer a slight shoulder rotation in their putting stroke, delivering the putter on an arcing ‘in-square-in’ path.

The main frame is hinged so it can be inclined from vertical (for as PILS stroke) to a maximum of 20 degrees (for an in-square-in’ stroke), which also makes it suitable for wedge play up to 50 yards from the green.

CentreCup® is available now with an introductory price of £295 + VAT.

Media contacts: John Kelly/Craig Bousfield, PowerMarketing UK Ltd

Tel: 01832 273156 or 01832 274579

Email: john@pmuklimited.com or craig@pmuklimited.com

CentreCup has made its debut on the European Tour after accepting an invitation to attend the European Open at the London Club earlier this Summer.

Aussie star Brett Rumford, Spain’s Rafael Cabrera-Bello and Argentinian Rafa Echenique were among many Tour stars who used CentreCup during practise for the top event. And during the Wednesday Pro-Am, former champion jump jockey John Francome (now a top TV racing pundit) came along for a go.

CentreCup inventor, Ian Melville, said: “I’d like to thank The Tour’s David Garland for allowing us to attend the European Open. For a new product to be inside the ropes at such an early stage of its development was very exciting for us.”

Ian also met up with Yes! Golf’s Tour coach Phil Kenyon, who was very interested in CentreCup.

www.centrecup.com

TV racing pundit John Francome tries the CentreCup training aid on his way to finishing fifth in the Pro-Am.

Brett Rumford tries CentreCup at the European Open.

Swingrite UK Ltd - manufacturers of CentreCup, the putting training aid launched to universal acclaim at the NEC Golf Show in November 2008 - has developed an additional new putter brace for CentreCup which positions the golfer’s hands ahead of the ball at address.

The new brace has been developed by Ian Melville, a PGA Professional and inventor of CentreCup, and Paul Pepper, CentreCup’s design engineer.

It gives golfers and teaching professionals the option of replacing CentreCup’s standard vertical hand and putter brace with a patented ‘offset brace’, making CentreCup instantly appealing for golfers who prefer their hands to be slightly ahead of the ball.

Said Ian: “Some golfers, particular Tour players and low handicap players, like a forward press in their putting stroke of around 3 degrees ahead of vertical.

“Scientific studies have supported the belief that forward hand positioning locks the wrists into a firmer position, reducing wrist involvement and ensuring that the golfer therefore putts with the larger muscles of the shoulders rather than with a ‘wristy’ action.

“This action also helps to keep the left wrist (for right-handed golfers) strong and firm and aimed towards the target line through the stroke.”

CentreCup has been designed to promote a Pure InLine Square Stroke and is fully adjustable along its patented Chest Brace, allowing the golfer to position the ball further forwards in their stance.

Now the new brace, which fits easily into the top part of the Putter Brace, also enables the hands to move ahead of the ball, effectively delofting the putter and minimising the chances of the ball ‘hopping’ or bouncing off the face.

Added Ian Melville: “The new brace brings an added dimension to CentreCup. While the majority of golfers will use the standard vertical brace, it was important for us to design an offset version for players who want that forward press.”