CentreCup ambassador Chris Jenkins has been appointed by the English Golf Union (EGU) as an England Regional Coach with responsibility for the East Region.

His role, carried out with fellow PGA Professional David Brooks, encompasses performance coaching for a squad of the most talented golfers in the region between the ages of 14 and 18. Thanks to the upcoming opportunities in the new AASE scheme (Advanced Apprenticeship in Sporting Excellence) this will be expanded with a second regional squad of 16 to 20 year olds and hence the need for two coaches.

The majority of the coaching sessions will take place at the EGU National Training Centre at Woodhall Spa and involve development in all areas of performance including golf specific technical skill, fitness, psychology and strategy. Chris has already incorporated CentreCup into the programme for the East Region golfers.

Chris is based at Crowlands Heath Golf Club, is an advanced member of the PGA and has received widespread recognition for his work in developing young golfers. He became personal coach to Oliver Fisher in 1996 when Oliver was aged nine, and guided him through to his entry onto the European Tour in 2007.

CentreCup ambassador Chris Jenkins becomes an EGU England Regional coach.

During his time with Chris as his coach, Oliver broke a number of amateur and professional records including the youngest golfer to play in the Walker Cup and the youngest Englishmen to gain a European Tour card. Oliver achieved a ranking of 51st on the European Tour Order of Merit in 2008.

Chris has brought this experience to the role of Essex County Coach, a position he has fulfilled since 2006.

David Brooks is a PGA Advanced Professional who coaches full time at The Warren Golf Club where he is the Head Professional. He has fulfilled the role of Essex County Coach since 1998, and is personal coach to a broad range of golfers from both the amateur and professional game.

David is also retained by the PGA National Training Academy at The Belfry to tutor on the residential courses delivered to assistant golf professionals enrolled on the PGA Foundation Degree. This role involves tutoring on all theoretical and practical aspects of golf coaching, and the integration of Sports Science into player development programmes.

CentreCup, the world’s #1 putting training aid, went on the road last month and exhibited at the Scottish Golf Show, Glasgow - and got a phenomenal reaction from Scottish golfers.

Thousands of golfers queued to have a go on the incredible putting machine, with comments ranging from “the best putting aid I have ever seen” - I Colquhoun, Haggs Castle GC; to “amazing, superb, got to have one” - Craig McEwan.

CentreCup inventor, Ian Melville, PGA Professional, said: “This was the first time the public have seen CentreCup in all its glory. We took two prototypes to the NEC Golf Show but the Scottish Golf Show was effectively our worldwide launch.

“We couldn’t have been more delighted with the response to CentreCup. Many golfers appreciated what CentreCup does - to put the shoulders in complete control of the putting stroke. Once they got on the training aid they holed putt after putt in their thousands.”

CentreCup is already being used by Solheim Cup captain Alison Nicholas at her academy in Birmingham, and other leading players and coaches are all now using the putting training aid to give lessons to all standards of golfer.

Andy Gorman, a teaching Pro at the Alison Nicholas Golf Academy and CentreCup instructor, said: “Many golfers at the Scottish Golf Show thought CentreCup was the best putting training aid they had ever seen.

“As a teaching pro it is very hard to coach a perfect putting action - but CentreCup gives instant feedback on what it feels like to make a putting stroke as good as Tiger Woods’.”

The first shipment of CentreCup putting training aids arrives in the UK at the end of April, and will sell online at CentreCup.com priced £295 + VAT.

Pictures from the Scottish Golf Show:

Young golfer tries out the CentreCup putting training aid

Ian Meville demonstrates CentreCup at the Scottish Golf Show.

Visitors to the NEC Golf Show holed a staggering 21,183 putts over three days at the CentreCup stand, as the new training aid was demonstrated to the public for the first time.

With two CentreCup putting aids running in tandem on the stand and on the portable putting green, at one point golfers were queueing for more than an hour to get a go on the new ‘putting machines’.

CentreCup team members used mechanical tally counters to log how many putts were holed by visitors - which included Tour pro golfers Alison Nicholas, Felicity Johnson and Carl Watts.

CentreCup putting training aid stand

CentreCup inventor, PGA Pro Ian Melville, said: “We were clicking like mad. Bearing in mind that each CentreCup was specifically adjusted to custom-fit each visitor, which takes a little bit of time, we would probably have broken the 30,000 putts barrier.”

CentreCup works by locking the putter in a brace which stops hands and wrists from breaking. A unique chest brace and slide bar design also stops the golfer’s shoulders from twisting, so the putter face is always delivered square to the ball and target line.

This PILS (pure in line square) stroke is recommended by none other than Dave Peltz, one of the greatest golf short game instructors in the world.

Andy demonstrates CentreCup

By making sure your eyes, shoulders, forearms, hips, knees & feet are all aligned - and keeping the putter square to the aimline throughout the stroke - CentreCup guarantees a straight-back-and-through path.

CentreCup eliminates all of the problems that cause poor putting and uses unique and patented technology to promote only good putting technique.

CentreCup has been developed to enable golfers of all abilities to discover how to make a repeatable, rhythmical putting & chipping stroke.

• Develops muscle memory for a perfect pendulum putting stroke
• Encourages smooth rhythm
• Eliminates off-plane shoulder twisting
• Eradicates wrist break - the putter is locked in
• Putter face is always square to the ball
• Promotes straight back and straight through action
• Keeps lateral sway to a minimum
• Guarantees release through impact
• Starts and keep putts on line
• Ball rolls without skid or hop
• Develops confidence and feel

CentreCup will be available online at CentreCup.com in January.